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You want to start a business. You dream about it, you talk about it, you scroll through TikTok, Instagram, and Facebook success stories, and you wish that could be you. But you can’t make the move. For some unknown reason, you feel scared and overwhelmed.
You are not alone. Many get stuck in analysis paralysis, overthinking every possibility until they talk themselves out of starting a business entirely.
The truth is. You are, most likely, looking for a never-before-seen business idea that is going to wow people and set you apart from everyone else who’s started a business before!
The truth is, you’re probably waiting for a groundbreaking idea—a never-before-seen business idea that will wow people and set you apart from everyone else who’s started a business before. And that’s where many fail. You don’t need to invent something new. You need to choose a product or business idea already out there and working, copy it, and sell it!
Yes, some markets are saturated. It’s a good thing that you’ve thought about that. But that’s okay because many others aren’t. Just do your research. That means, on social media, follow people already in that business and listen to their comments.
Caution. Do not wait until you have all the information; that will never happen. Start when it looks safe; you will learn more along the way. Remember, it is only when the eagle is flying that it can spot food. Once you have started, you will see what works best for you and adjust if you want to. What’s important is that you start.
Right now, the market is ripe for black businesses. The buyers are coming in multitudes. Be ready!
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Sithembile Masia
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