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ABOUT US
Eight Red Apples is a Market Development Agency committed to unlocking economic participation across Africa — for individuals, entrepreneurs, small businesses, corporates, and governments.
Our Mission
To use our marketing, communication, and research capabilities to drive economic activity through targeted insights, strategic campaigns, curated partnerships, and digital platforms that bridge grassroots potential with public and private sector investment.
Our vision
To establish Eight Red Apples as Africa’s most trusted market development company, successfully supporting Africa’s economic and social development - driving real income growth at the household level.
What We Do
We provide and support services that help everyday Africans engage meaningfully in the economy. Our work is grounded in real-time data and community research, authentic storytelling and visibility, and a deep belief in the dignity of local effort.
Our site doubles as a living economic hub, a space where Africans turn to one another for growth and support. Users can find or advertise jobs, list or discover local businesses, sell products and services, ask for help or offer support, access training and economic insights, and participate in campaigns that grow African economies.
How We Do It
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Research – We study the needs and behaviours of African individuals, small businesses, and communities.
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Tool Creation – We design accessible tools that address/bridge challenges in growing Africa.
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Solution Design – From directories to data dashboards, we create solutions that close gaps.
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Campaign & Communication Services – We deliver marketing and awareness support to CSR/CSI programs, and Africa-focused development projects.
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Market Insights for Corporates – We turn raw data into clear, actionable strategy.
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Tailored Campaign Design – Our strategies are shaped by community insight, not assumption.
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Partnership Management – We match and manage meaningful collaborations between brands and local stakeholders.Serving as a market integrator — aligning grassroots economic activity with formal sector resources in a model of mutual benefit.
Our Purpose
We exist to ensure that individuals, entrepreneurs, and small businesses can access markets (local and continental), knowledge, digital tools, corporate and government partnership opportunities, support, funding, and growth pathways. We also support the private sector by providing actionable market intelligence, curated grassroots partnerships, tailored campaign strategies grounded in data.
Serving as a market integrator — aligning grassroots economic activity with formal sector resources in a model of mutual benefit.
Visit the Business Hub page to see how we can support your growth and local development initiatives.