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THE BUSINESS HUB

Whether you're running a small street business or managing a government-backed township initiative — the Business Hub is where you access the strategic services, partnerships, and insights needed to grow.

We work with

  • Entrepreneurs, startups, and micro-enterprises

  • NGOs and community initiatives

  • Government and corporate stakeholders focused on local development

  • African brands looking for visibility and market penetration

What We Offer

Support for Small Businesses

  • Business Consulting and Development

  • Media content and promotional campaigns

  • Help with funding applications and pitching

  • Business workshops (pricing, sales, storytelling)

  • Access to our directory and online marketplace

Support for Corporates & Government

  • Community research and data reports

  • CSI/SED campaign design and delivery

  • Marketing & communication strategy (tailored for African/township delivery)

  • Supplier development and business matching

  • Impact reporting and B-BBEE support

  • Localised economic campaign execution

Specialist Services (All Clients)

Let’s Grow Together

Need help? Reach out to our team and let us tailor a solution that matches your business stage or strategic goals.

 

The Business Hub is your plug into Africa’s

growing economic engine.

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About Us

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The Young Psychologist Reimagining the Future of Medical Reporting

FEATURE: Thato Masia

Founder of MedicoTech™ | Psychologist | African Innovator

If you ever meet Thato Masia, the first thing you’ll notice is how calm she is. Not the quiet kind of calm — the grounded kind. The kind that makes you think, “Okay, I can breathe now.” The kind that fills a room with presence, not noise.

She’s young, she’s African, she’s a woman, and she's doing something few ever imagine — building a company that could change how the medical world works across the continent.

Welcome to the story of the founder of MedicoTech™, a growing African innovation hub that is stepping into one of the most overlooked challenges in healthcare: the crushing backlog of psychological and medico-legal reports. A challenge that has frustrated doctors, lawyers, clinicians, and entire institutions for decades. And she’s tackling it head-on.

A Childhood That Made Her Pay Attention

Thato’s journey didn’t start in a boardroom or in a psychology lecture hall. It started when she was just four years old — growing up in Berea, Johannesburg, where city life meets the harsh realities of homelessness, poverty, and survival. Like any child, she asked questions. But, unlike many children, she asked the uncomfortable ones. Why is that man sleeping here?
Why does that woman sit on the pavement every day? Why isn’t anyone helping them?

One day, with the bold innocence only children have, she announced to her mother: “When I grow up, I’m going to take one of these men home. I’m going to wash him, fix him, give him a name, marry him, and take care of him.” She meant it.

 

At the time, she thought they were sick — physically, mentally, emotionally — and that what they needed was someone who could heal them. Someone who cared. Someone who could see them. That moment was the seed. Her heart was already choosing its purpose, even if she didn’t yet have the words.

A Dream That Refused To Die — Even When It Didn’t Work Out the First Time

For her entire school career, Thato believed she would become a medical doctor. Nothing else. No Plan B. But life has its own rhythm, and sometimes it plays a different tune. Despite her determination, her maths results weren’t strong enough for medical school — a devastating reality for thousands of South African learners each year. And so began a difficult journey: uncertainty, wrong turns, repeated attempts, trial programmes, disappointment, and moments of wanting to give up.

But the truth is: Sometimes purpose hides inside the detours.

Two years after matric, after trying everything that still kept her close to medicine, she finally took a chance on psychology — not because it was the easy option, but because it allowed her to understand the “why” behind human struggle.

She didn’t know it then, but psychology was the path that would lead her back to the promise she made as a little girl:
to help people who feel unseen, unheard, or misunderstood.

From Student to Psychologist to Innovator

Thato didn’t just study psychology — she excelled. Top of her class. Chosen for highly competitive Honours and Masters programmes. Selected as one of only six students admitted into her specialisation year. But even excellence has its obstacles. She quickly learnt that the world of psychology came with its own set of challenges — including something she never expected to become passionate about:

The shocking amount of time it takes to produce one clinical report. Eight hours. Per report. Per patient!

For professionals managing high caseloads, this was becoming a crisis. It affected service delivery, blocked legal processes, delayed medical cases, and burnt out clinicians everywhere. So she did what most people don’t: She built a solution. Enter MedicoTech™ .

 

A New Way Forward for the Medical Industry

MedicoTech™ is not just another tech startup. It is a bold African innovation built from lived experience — not theory. What Thato has built is a system designed to cut report-writing time dramatically while improving accuracy, consistency, and efficiency. Where a psychologist would normally need 8 hours, MedicoTech™ can produce the required output in as little as 2 hours — sometimes even faster. This is not just convenience. This is transformation!

For hospitals, for legal firms, for clinics, for social development agencies — MedicoTech™ represents: faster turnaround times, reduced backlogs, improved patient care, increased system efficiency, less burnout for professionals, and a massive opportunity for impact across Africa. 

The innovation is young, but the vision is huge.

A Young Leader With a Big Vision

Thato represents a new generation of African leadership: 

  • Young enough to challenge the old ways

  • Educated enough to know where the gaps are

  • Bold enough to innovate

  • Rooted enough to understand community realities

  • Skilled enough to build solutions

  • Compassionate enough to remember why it all matters

 

She is already being invited onto national news platforms to

comment as a psychologist on issues affecting young people,

families, and society. Her voice is credible, relatable, and deeply

African. And with MedicoTech™, she is stepping into a space many

believed was untouchable.

A Mission Bigger Than a Company

At its heart, MedicoTech™ is not just a business. It’s a socio-economic project. It aims to:

  • strengthen Africa’s healthcare systems

  • support mental health access

  • create employment for young professionals

  • empower African innovators in the medical field

  • build credibility for African-born tech solutions

  • position the continent as a leader, not a follower

 

This is a company born from purpose — powered by lived experience, community awareness, and a commitment to make healthcare more humane and more efficient.

Why Her Story Matters to Africa’s Growth

Platforms that speak to Africa’s development often look for stories of innovation, resilience, economic potential, job creation, and leadership. Thato’s story is all of those things. She is not just building software — she is building: hope for overworked medical professionals;  opportunities for young health graduates, trust in African technology, and a new pathway for healthcare efficiency.

Her journey is a reminder that the next big African solution might not come from where we expect — but from a young woman who once looked at homelessness, suffering, and human struggle… and asked why. And then grew up and asked what can I do about it?

A New Chapter Begins

As MedicoTech™ prepares for its rollout — from its first clients to its future partnerships — one thing is clear: This is a company to watch.
And a founder worth knowing. 

In Thato Masia, Africa has gained a leader who understands its pain points, respects its cultures, listens to its communities, and is ready to help heal its systems — one report at a time. 

 

This is only the beginning. The continent is watching. And the future looks bright.

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